Skip to content
SEEK employer
employer
Contact us

Candidate Insights

Talent Attraction Lab

Uncover the drivers that attract and motivate candidates to a role.

Filters

Select filters to uncover deeper insights about candidates in Singapore.
Filters1
Job ad tip

Attract the right candidates with the right drivers. Here's how to include the key drivers in your ad.

EVP tip

Use drives to boost attraction, engagement and retention. Here's how drivers can guide your Employee Value Proposition (EVP)

Showing results from

All respondents

Results are based on
1,790
respondents from a total of 1,790 candidates surveyed April 2024 to May 2024.
Drivers that attract these candidates These are the drivers candidates consider when looking at roles. Drivers are ranked with the most important driver at the top. Expand each driver for more detail.
Compensation & Benefits
16.5%
Work-life balance
14.7%
Career development
11.6%
Management
11.3%
Working environment
9.8%
Job security & market position
8.8%
Colleagues & co-workers
7.5%
Organisation
6.5%
Job location
6.2%
Company reputation
4.4%
Social and Environmental Responsibility
2.1%
Company size
0.7%
Compensation & Benefits
16.5%
Work-life balance
14.7%
Career development
11.6%
Management
11.3%
Working environment
9.8%
Job security & market position
8.8%
Colleagues & co-workers
7.5%
Organisation
6.5%
Job location
6.2%
Company reputation
4.4%
Social and Environmental Responsibility
2.1%
Company size
0.7%
About these candidates
Gender
Male50%
Female49%
Gender diverse, Self described1%
Age
18 to 241%
25 to 3416%
35 to 4431%
45 to 5434%
55 to 6415%
65 to 743%
Prefer not to say1%
Location
East and South26%
West25%
North East21%
North21%
Others7%
Seniority
Graduate & Junior21%
Mid Level23%
Senior56%
Gender
Male50%
Female49%
Gender diverse, Self described1%
Age
18 to 241%
25 to 3416%
35 to 4431%
45 to 5434%
55 to 6415%
65 to 743%
Prefer not to say1%
Location
East and South26%
West25%
North East21%
North21%
Others7%
Seniority
Graduate & Junior21%
Mid Level23%
Senior56%
Income (monthly)
Nil income1%
Under SGD 2,50010%
SGD 2,500 - 4,00021%
SGD 4,000 - 6,00025%
SGD 6,000 - 10,00024%
Over SGD 10,00012%
Prefer not to say7%
Education
Secondary school and below10%
Diploma or certificate30%
Degree or postgraduate59%
Others1%
Place of birth
Born in (Local) market71%
Born elsewhere29%
Children in household
Yes40%
No60%
Job ad tip

Attract the right candidates with the right drivers. Here's how to include the key drivers in your ad.

EVP tip

Use drives to boost attraction, engagement and retention. Here's how drivers can guide your Employee Value Proposition (EVP)