Why your job ad may not be standing out

How can you encourage the best candidates to hit the ‘apply’ button on your next job ad? Talent Attraction Lab portal will help you stand out from the competition. 

The insights available in provides a valuable window into the minds of Singaporean candidates. Easy to use, it features local candidate data that can be filtered to give a deeper understanding of what candidates are really looking for in a job now - and how their motivations differ across industries and demographics. 

Talent Attraction Lab has collected data and insights from over 33,000 of local candidates across Asia Pacific to give you a comprehensive picture of what they want in their careers. 

With access to this valuable data, you can tailor your job ads and speak directly to candidates’ wants and needs. 

How can Talent Attraction Lab portal help you to optimise your next job ad? Here are five ways to help you stand out.

When writing effective job ads, ensure your bullet points and summary speak to the top motivations that candidates in that industry want. Talent Attraction Lab data shows that salary/compensation continues to be the most important considerations for Singaporean candidates looking to change jobs in the next two years, so highlighting this up front could be useful. 

This is closely followed by work-life balance. If your company does offer a form of work-life balance, being upfront with it could increase the number of applications you receive, as it shows a commitment to employee well-being, personal time and long-term success. 

Your job ad is the first opportunity to influence a candidate’s decision. If they see their priorities reflected clearly in your ad, they are much more likely to click on it, read more and then apply. 

Now that you know what your ideal candidates want, use your job ad to explain how you can deliver it. For example, if flexible working arrangements are a key driver for candidates in your industry, specify how this is supported at your organisation. 

It is an opportunity to demonstrate empathy and understanding of what candidates really want.  

There are many ways to slice the data you glean from Talent Attraction Lab - you can gain insights into the drivers for specific demographics, so you can be even more targeted in your job ads. For instance, Talent Attraction Lab data tells us that the top drivers for retail workers are work-life balance and their working environment - something to keep that in mind if you’re looking to recruit in this space. 

Within each industry you can further filter and refine based on information like seniority, location and work type to tailor your talent attraction strategy based on the specific role you are hiring for and what these candidates are looking for. 

What’s the true value in working for your organisation? How do you bring your workplace promises to life? These questions are on the minds of candidates, so focus on your Employee Value Proposition (EVP) in the ‘About us’ section of your job ad. 

Your EVP is your value promise and the data in the Talent Attraction Lab portal allows you to demonstrate your understanding of what’s important to candidates and articulate it in your EVP. 

Salary is a key driver of attraction for candidates – and they value transparency. In fact, candidates find it frustrating when salary is not included in the job ad. This frustration can impact what ads they apply for, as job ads with a visible salary receive more applications than ads that don’t.  

If salary/compensation is a key driver for the candidates you’re seeking to attract, use the salary field in your job ads to highlight what you can offer. If you can’t disclose the actual salary, use the space to highlight other attractive benefits or financial perks, such as bonuses. 

Talent Attraction Lab portal provides easy access to unique market data that helps you understand much more about your candidates. These insights will be key to your successful recruitment strategy. 

What’s driving the employment choices of candidates in your industry today? Visit Talent Attraction Lab portal for the latest insights.