Tips for writing job ads that attract part-time employees
The COVID-19 Job Report May 2020 Edition details, despite how the pandemic has caused challenges in the workforce, employees and job seekers still place a premium on company reputation and corporate social responsibility. This is a nod towards the value professionals place on the image of the organisation they are working for. As a hirer, this is something that you should keep in mind as you craft recruitment materials to attract the right talents. Given that the workforce still actively filters and chooses among organisations, there is a need to thoughtfully craft job ads that will appeal to the right candidates for the job.
Appreciate the value of part-time employment.
Given that the pandemic has caused disruptions across the local business landscape, employees and employers alike have had to adapt and pivot to the new normal. This includes exploring part-time opportunities that deliver advantages to both sides.
If you are a hirer, part-time jobs bring unique value to the table. Part-time workers allow you to augment your in-house work force as you see fit. They can also fill skill gaps in your current team. Finding the best possible part-time candidates will help you fulfil your different functions as an HR practitioner. This confirms the need to place as much attention in creating job ads for part-time positions, as you would for full-time posts.
Showcase your company culture.
HR professionals would agree that it takes a village to create - and maintain - a high-performance company culture. This means that, as a hirer, you need to be careful in creating the right environment for your employees; and that you should be proud of how you have fostered one that makes for an efficient and effective work context. When writing your job ad, consider providing potential candidates a sneak peek of what it’s like to work with your team. By doing so, you enable candidates to assess if their personal values and vision align with that of your organisation. Likewise, this helps you assess whether your part-time employees fit your culture perfectly.
Cover the key features of your training programme.
It is your role to provide all of your employees with learning opportunities that will help them finetune their skills and grow as professionals. Given this, as a hirer, you have to make sure that your organisation has the proper training programme, and have one for part-time workers as well. Conduct a thorough assessment of your current programme and pinpoint the benefits that part-time employees can gain from it. Once done, see to it that you highlight key training benefits in your job ad. In this way, you will not only attract the right people. You communicate the value you place on helping candidates pursue fruitful careers in the jobs that matter to them, full-time or part-time.
Highlight part-time jobs that matter to your preferred audience.
While it is understandable that monetary gains are the primary motivation for pursuing part-time projects, it certainly pays to understand what drives a prospect candidate. What others needs do they wish to fulfil? How will you be able to add value to their professional and personal lives? Acknowledge the different needs that they have, from augmenting their income, to future-proofing their budget during a pandemic, to finding jobs to do to pursue lifelong learning. Showing that you have their primary motivations in mind will help you attract the best part-time talents, even in industries that experience employee shortage.
Be highly visible online.
Technology has come to play a major role in our lives. In the context of looking for opportunities, most candidates use online channels to look for part-time jobs. This means that you have to make sure that your job advertisement will be able to compete for your audience’s attention. Also implement key steps that will allow you to amp up online visibility not just of your ad, but also of your other company assets.
Extensively talk about benefits and opportunities.
Don’t stop at making your job ad interesting and attention-grabbing. You also have to make sure that it gives just the right amount of information to make your offer appealing to the right jobseekers. Use your ad as your opportunity to highlight what they stand to gain from working with your organisation. See to it that all key benefits are covered, including the possibility of being onboarded as a full-time employee.
Find the best candidates for part-time jobs that matter.
A well-written job ad is not enough, especially in a landscape where more and more companies are starting to offer short-term contracts. For this reason, you should consider optimising your recruitment process with the right tools and resources.
Use JobStreet’s Talent Search in order to find the best possible candidates for #JobsThatMatter. You can also visit our COVID-19 Jobs and Resources Hub for tips and insights on how you can finetune your recruitment process in order to help both part-time and full-time candidates in building fruitful and fulfilling careers.
At JobStreet, we believe in bringing you #JobsThatMatter. As a Career Partner, we are committed to helping all jobseekers find passion and purpose in every career choice. And as the number 1 Talent Partner in Asia, we connect employers with the right candidates who truly make a positive and lasting impact on the organisation.
Discover Jobs That Matter. Visit JobStreet today.
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