How to Write Job Advertisements That Appeal to Candidates’ Sense of Fulfilment
Finding fulfilment in the work one does is a great motivator. Knowing the purpose and value of work allows people to stay engaged and passionate about their job. To attract not just skilled but also motivated candidates, job advertisements should go beyond describing the responsibilities and requirements of an open position. Communicate how a candidate can find fulfilling and meaningful work in your company. Here are a few tips.
Communicate the importance of the role
Every job vacancy provides work necessary for the company to function. Share with candidates how their role matters to the entire organisation. Describe why the position is of value to your company and your customers.
Software engineers, for example, may not often work directly with clients. However, what they do allows people to go about their lives more efficiently through the technology they create. Meanwhile, an accountant in a hospital may not work directly with patients, but the role ensures that the hospital’s finances are in check so it can continue to provide healthcare.
Fulfilling and meaningful work makes a positive impact on other people. Highlight how your company’s vacancies complement these values to attract more eager candidates.
Show how the company cares
Highlight not just the competitive salary on offer but also all the company benefits that support and enrich the lives of your employees. This can include health coverage, allotted sick and vacation leaves, allowances and bonuses, and company-planned events and activities.
If there are opportunities for growth within the company, mention these as well. These benefits not only appeal to a candidate’s current needs, but they also demonstrate how your company proves that it values its employees.
Tell the company’s story during the recruitment process
Provide jobseekers more than a brief, technical description of your company. Engage and pull in the best candidates by painting a picture of your organisation, including your goals, values, and culture.
Define your organisation’s mission and vision to let jobseekers know what they will be striving towards once they become part of the team. If the company values communication, accountability, and creativity in the workplace, state those. You can also add descriptions of the workspace. It may be vibrant and spacious, for instance, with talented and dedicated employees filling the desks.
Make a good case as to why your company is a place that an employee will be proud of and pleased to work for every day. You can start working on this now by updating your Company Overview page when you log on to JobStreet’s SiVA Recruitment Centre.
Know what matters to candidates today
According to JobStreet Laws of Attraction study, jobseekers today put a premium on career growth opportunities and work-life balance, aside from reasonable compensation and job security. When placing a job ad, include ways in which your company addresses these needs.
For example, mention the training and workshops already being offered to outstanding employees in your company. Respect for working hours and provision for additional days off, such as birthday and anniversary leaves, are a good way to show how much an organisation values work-life balance.
Here is a job advertisement sample that appeals to a candidate’s sense of fulfilment:
A talented employee who finds value in what he or she does will stay loyal to your company. When writing your job advertisement, think about not only what a candidate can bring to the table but also what you can offer to a potential valued employee.
Head to JobStreet’s Laws of Attraction to further understand what matters to various jobseekers. Visit Talent Search to find the right candidate for #JobsThatMatter in your organisation. Check out the COVID-19 Jobs and Resources Hub for more expert advice on how to use the recruitment process to help candidates build fulfilling careers while meeting your own hiring needs.
At JobStreet, we believe in bringing you #JobsThatMatter. As the number 1 Talent Partner in Asia, we connect employers with the right candidates who truly make a positive and lasting impact on the organisation.
Discover Jobs That Matter. Visit JobStreet today.
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SEEK Asia, a combination of two leading brands JobStreet and jobsDB , is the leading job portal and Asia's preferred destination for candidates and hirers. SEEK Asia’s presence span across 7 countries namely Hong Kong, Indonesia, Malaysia, Singapore, Thailand, Philippines and Vietnam. SEEK Asia is part of the Australian Securities Exchange-listed SEEK Limited Company, the world's largest job portal by market capitalisation. SEEK Asia attracts over 400 million visits a year.
About SEEK Limited
SEEK is a diverse group of companies, comprising a strong portfolio of online employment, educational, commercial and volunteer businesses. SEEK has a global presence (including Australia, New Zealand, China, Hong Kong, South-East Asia, Brazil and Mexico), with exposure to over 2.9 billion people and approximately 27 per cent of global GDP. SEEK makes a positive contribution to people’s lives on a global scale. SEEK is listed on the Australian Securities Exchange, where it is a top 100 company and has been listed in the Top 20 Most Innovative Companies by Forbes.